2019 - 2020

Design

Research

Product Owner

Summary

Summary

Summary

Preppr serves City professionals meals for the week because to help reduce the repetitiveness of cooking after a tight-scheduled day.

Problem statement

We believe that by offering a platform of meal preppers who make homely food, we will achieve an increased amount of disposable time for professionals to spend on evening pleasures.


We will know this to be true when we see professionals use this app to prepare set meals after work.

Goals

  • Identify the excitements and difficulties of evening routines surrounding food and eating after work, and provide opportunities for improvement

  • Gain insight into the factors that influence a cooking and eating decision, outside or time

Process

How Might We

  • Increase the healthiness of meals

  • Make the preparation of ordered food more transparent

  • Help reduce the repetitiveness of cooking

  • Bridge the gap between inconsistent meals and tight schedules

  • Help reduce stress from coming home to no prepared good

Research

These explorative areas set us up for User interviews and rapid Usability testing.

Persona

“I don’t like cooking after work, especially if I have gone to the gym”

Tania is a 26 year old city professional in London who works as a Client Relationship Manager. She lives at home with her 2 sisters, brother and mum.


Goals: Tania wants to eat homely food that her parents used to make when she was younger. She focuses on eating quality food that is less expensive


Updated problem statement: City professionals need a way to have consistently prepared meals after work

because they want to reduce the repetitiveness of cooking after a tight-scheduled day.

“I want to open the app, buy my meals and leave. Trying to do this isn’t clear”

Core customer needs

Some of the customer’s core frustrations are seen during their interviews, where mood influences eating decisions of users, along with the day of the week. The majority of participants order food online as a treat, or an option B. Option A was to cook at home.

Site map

Future steps

  • Add a feature for Meal Preppers to manage their incoming orders

  • Conduct more user tests to see how relevant the Lifestyle section of the app is. This section had mixed reviews

  • Inquire more into the ‘mood’ aspect of eating/cooking decisions of users, through user interviews

  • Further narrow my panel of categories on the app